10 Common Business Card Design Mistakes You Need to Avoid

Business cards have been around for a long time and act as a marketing tool for people to remember business information. However, advances in technology as well as changes in aesthetics, have spurred an evolution to new heights in the way we design our business cards. Often, people take this factor for granted, and therefore they have missed the opportunity to impress everyone. A poorly designed business card can do great harm to businesses, especially if they are just starting out.

Have you made some mistakes in designing business cards for your salon or nail business – spas and restaurants? Here are ten of the most common business card design mistakes you need to avoid.

1. Small font size

Most of us don’t really have a perfect 20/20 vision. We often rely on glasses or contact lenses to correct our vision if our eyes have vision loss or cannot see small details clearly. Make sure that your font size is sufficiently read within the 3.5″ x 2″ size of the business card. First, you should print a business card template with the actual size of your font. Try asking your friends and colleagues if they can easily read your text and make adjustments if necessary.

2. Poor font choice

“Comic Sans” probably comes to mind when most people think of examples of poor font choices in business cards. However, the font really depends on the context. For example, a hospital that uses Comic Sans might confuse you, but a day care center that uses the same font is fine. Here are some useful tips. Only use up to two typefaces and run with it. As much as possible, avoid fancy fonts and those that resemble handwriting because they are difficult to read in a small area.

3. Paper shape

This is quite controversial because most people are in favor of using unique business cards to stand out. In fact, a lot of collections on the internet are widely spread based on business cards that defy standards and conventions.

However, in reality, business cards are oversized and oddly shaped, which would be difficult to put in purses, squeeze, and yes, rolodexes. Sure, your customers may want to show your business cards to others, but in the end, they have to keep it elsewhere until they need to contact you. In this case, the traditional 3.5″ x 2″ card would be a pretty good choice. If you want a larger business card, consider using a folded card. And finally, if you still want a uniquely shaped business card, consider using shapes that can fit in your customer’s wallet.

4. Type of paper

Your business cards are basically your business’s first impression of your customers. You know what they say about first impressions. If your business cards are printed on poor quality paper, it will reflect that your business as a whole is of poor quality. We don’t want that to happen.

When printing a set of business cards, ask your printing service provider about your paper selection. Thicker and higher-quality cards for business cards usually cost more, but it’s definitely an investment in your favor.

5. Contrasting colors

The former was another readability issue, this time with color. If you use a text color that is too close to the background color of your business cards, it can be hard to see for some people. Even more so for people with color blindness. So the contrast should be considered. As a general rule, try to use a small color palette as the basis for your business card—something that complements your business and store colors. Try to use dark text on a light background for easy reading.

6. Not providing enough information

Minimalism seems to be in vogue these days and for a good reason. But similar to the previous point, make sure that you still include the necessary information on your card. What a useless business card if it doesn’t contain any means of communicating with you, no matter how good your minimalist design is.

7. Give too much information

It’s important to include as much information about your store and business as possible into your business cards. However, your business cards are small so your space is limited. If you cram too much into it, you may have to reduce your font size, and that will put you at risk of getting a bad layout design that doesn’t work out.

8. Inconsistent trademarks

Your business cards are an extension of your brand. In business, brand image is very important. If the design of your business cards, from typography to images, does not match the aesthetics of your business logo and store, it will create confusion for customers. As much as possible, try to use the same fonts and color palettes as your website and other marketing materials. This way, customers will easily identify your brand.

9. Lack of white space

White space is the space around your text or graphics. It is also an important factor in laying out the business cards of your nail salon spa and restaurant. Ideally, there should be a balance between your text or graphics (white space) and the space around it (white space) to create focus and emphasis on what you have written. It’s okay if you have free space on your card. Don’t feel pressured to fill out your card with elements or other information. After all, one of the main purposes of business cards is to easily access your contact information. Effective use of white space will help do just that.

10. No single sales proposition

You don’t want the recipient to look at your card after a few days and ask themselves “Who is this again?” or “Where is this?”. Sure, you can use weird shapes or bright and bold designs for your business cards to stand out. But the thing is, you’ve exchanged business cards with your prospects for business. What you actually do is what makes you fit in with the recipient, not ostentatious designs. You should make a promise from your brand—that’s the only reason recipients should use your services.

What business card design mistakes do you make? Come toEMS Marketing Design and Printing to be able to bring your nail salon spa and restaurant the most perfect and professional business cards at the most affordable price today.

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