Let’s face it, most products have a competitor offering something similar in market. Sometimes there are multiple competitors fighting over the same ground. To stand out from the crowd, content can prove an invaluable tool. Your content can tell your unique story in so many different ways. Perhaps you have a sustainable manufacturing process, an award for the happiest workforce, or a sales team who love running charity events in their spare time — all make for great source material for original storytelling that pushes the USP of your brand. These stories show your target audience why you’re worth purchasing from, while giving them uplifting, entertaining and informative content.
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