SEO stands for Search Engine Optimization, which is the process of optimizing a website or online content to improve its visibility and ranking on search engine results pages, with the ultimate goal of driving more traffic to the site. This involves various techniques, such as keyword research, on-page optimization, link building, and content creation, among others. The aim is to make the website more attractive and relevant to search engines, which can result in higher organic (non-paid) search rankings and increased visibility to potential visitors. read more